From Concept To Cocktail Guests Lead, Profits Feed
Profitability starts with the guest, and the plan drives it. From first concept sketch to expansion or turnaround, we bring precision, partnership, and industry insight to every stage of hospitality growth. Our mission is simple: create experiences guests love and margins you can count on.
Frequently Asked Questions
What kind of businesses do you work with?
We work with restaurants, bars, lounges, and hospitality groups across all stages, from brand-new startups to struggling legacy concepts. Whether you’re building a ghost kitchen, revamping a multi-unit fast casual brand, launching a fine dining concept, or breathing life back into a neighborhood bar, we shape the strategy around where you are and where you need to go. There’s no cookie-cutter here. Just work that fits your concept, market, and goals.
I'm just getting started. Can you help me with the basics?
Yes. If you’re still in the idea phase, with no location, no license, and no team, don’t worry. We step in early to help you develop the concept, understand your local market, map your permitting timeline, and build vendor relationships before you spend a dollar on the wrong thing. We’re the planning partner you wish you had before signing your first lease.
We're already open but not profitable. Is it too late?
Not at all. We work with underperforming concepts all the time. Whether it’s a menu that’s not pulling its weight, rising costs, staff turnover, or visibility issues, we do a complete audit of operations to figure out what’s working, what’s broken, and what needs to change. Then we build a turnaround plan that brings clarity and momentum back into the business.
What services do you offer?
We cover the full lifecycle of hospitality growth. That includes:
- Concept development and brand identity
- Licensing and compliance (including TABC and local permits)
- Vendor and supply chain strategy
- Menu engineering and cocktail program design
- SEO and digital marketing
- Turnaround consulting
- Launch planning and event execution
You don’t need ten different consultants. We bring everything under one roof so your strategy can stay aligned across every part of the business.
Do you only work with restaurants and bars in Texas?
No. We work with clients nationwide. While we know Texas licensing and market dynamics deeply (including TABC), we’ve helped clients open and grow in major metro areas and small towns across the U.S. If we don’t know your local regulations already, we’ll get up to speed fast and bring in any local experts we trust if needed.
How involved are you in the process?
As involved as you need us to be. Some clients need high-level strategic support. Others need hands-on help with permitting, vendor negotiations, training, or marketing execution. We’re not here to give you a PDF and wish you luck. We’re here to build something with you, whether that means guiding the plan or helping run it.
What makes TapAndTable.com different from other consultants?
We don’t sell theory. We solve real problems. Our team has worked across all sides of hospitality, such as ownership, operations, marketing, licensing, and guest experience. We know what it’s like to watch margins shrink, deal with walkouts, or stress over an empty Saturday night. That’s why every solution we bring is practical, grounded, and built to drive both experience and profit. When we say “Guest Led. Profit Fed.”, we mean it.
Do you help with digital marketing?
Yes. We treat your digital presence as part of the guest experience, because that’s precisely what it is. We help with:
- SEO and Google profile optimization
- Review strategy and guest response
- Social media campaigns
- Influencer outreach
- Website design and online ordering setup
Whether you’re invisible online or need to tighten things up, we make sure you’re showing up in the right searches, in the right way.
Can you help us create or redesign our menu?
Absolutely. We build food, beverage, and cocktail programs that do more than look good. They sell, they scale, and they support your margins. Whether you’re building from scratch or reworking a tired offering, we engineer menus that are operationally smart and brand-aligned. We also help with pricing, vendor sourcing, and pairings that naturally increase ticket size.
Do you help with hiring or training?
Yes. We don’t run your HR, but we do help you build the systems. That includes:
- Defining service standards
- Creating onboarding flows
- Designing training tools
- Developing culture-building strategies
Your team is your guest experience. We make sure your back-of-house runs as smoothly as your front-of-house looks.
How much do your services cost?
That depends on the scope. Some clients bring us in for a one-time project, like launching a new concept or running a digital reset. Others retain us for multi-month partnerships where we act as fractional strategy leads across several functions. Once we understand your goals, we’ll map out the plan and provide transparent pricing up front. No vague quotes. No surprise fees.
What's the first step?
The first step is a conversation. We’ll ask about your concept, where you are in the journey, what challenges you’re facing, and what kind of support you need. From there, we’ll recommend a clear path forward, whether that’s a project, a full engagement, or sometimes even a referral to a better fit.